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Crafted for Magic After Midnight

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Crafted with ripe plums, lush cherries, juicy grapes, and crisp green apple - UME is a fruit-forward escape from ordinary drinks.

Discover the Magic of UME​

 

No more too-strong cocktails that cut your evening short, or uninspired spritzers that leave you flat. UME is the afterhours aperitif you've been waiting for: Delightfully tart, mildly sweet, and magically balanced—transforming ordinary evenings into sensory adventures.

The New Backbar Essential
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Our Annual

Mother's Day Special

This Mother’s Day, give her a gift as vibrant as she is. Get a free, limited-edition UME gift box—only while supplies last.

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One Pour
Endless Possibilities 

The Easiest Cocktail Upgrade You’ll Ever Make

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A NOTE FROM OUR FOUNDER 

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I’ve always been someone who lives for the night.
Dinner that turns into dancing. A rooftop toast that leads to a second bottle. Long, meandering conversations with people I’ve just met—but somehow feel like I’ve always known.

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But for all the magic the night offered, the drinks often fell short.
Cocktails felt too heavy. Wine got sleepy. I wanted something light, bright, and alive with possibility. Something that could keep up with me... and the night.

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Then one evening, I stumbled across a plum spirit that completely surprised me. It was tart, unexpected, and full of energy. That sip stayed with me. It sparked an idea I couldn’t shake.

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So I left my decade-long career in finance to create UME:


A drink that’s not too sweet, not too bitter, and never boring.
A drink that’s made for mixing, sipping, sharing... and staying out just a little longer.

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- With Love & Magic

Jenn

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