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The Purple Potion For A New Era

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A cocktail made with UME Plum Liqueur that glows royal purple sitting next to a bottle of UME

u·me

/ˈOo-may'/

A delightfully tart, mildly sweet plum spirit featuring a show-stopping royal purple hue.

Enjoy UME chilled over ice or mixed in gem-toned twists on classic cocktails....

FLAVOR NOTES

Made from all-natural plums, grapes, & black cherries, with hints of green apple and lemon

THE EXPERIENCE

UME dances on the tongue, buoys the soul, and transports the spirit with its luminescent purple hue

THE FINE PRINT

17% ABV, gluten free, with half the sugar of similar apéritifs. Produced responsibly in California

A Beautiful Display of UME Plum Liqueur and a Bowl of Fruit
FIND US

Where is the
Purple Potion?

Discover UME in select bars, restaurants, and retailers near you.

Find UME Plum Liqueur at New York location Bathtub Gin
Find UME Plum Liqueur at New York SOHO House locations
Find UME Plum Liqueur at New York location Dante
Find UME Plum Liqueur at New York location Ace Hotel
Find UME Plum Liqueur at New York location The Met Museum
Find UME Plum Liqueur at New York location The Greenwich Hotel
Find UME Plum Liqueur at New York location Employees Only
Find UME Plum Liqueur at New York Starr Restaurant locations
Find UME Plum Liqueur at New York Union Square Hospitality Group locations
Find UME Plum Liqueur at New York location Zero Bond
Find UME Plum Liqueur at New York Stardard Hotel locations

In NYC? We Deliver!

In CA, FL, NJ, IL? Buy Local!

UME Poured into a Glass

Want To Carry UME? 

Decorative brushtroke
A cocktail made with UME Plum Liqueur and garnished with citrus posed next to an UME bottle and a bowl of fruit
WORLD OF UME

WORLD OF UME

OUR STORY

UME's founders, Jenn Toyzer and Katy Brandes, enjoy a close-knit group of weird and wonderful friends with whom they share a passion for creating delightful, surprising events — experiential parties, themed dinners, and perfectly-balanced cocktails. 

 

On their quest to curate the ultimate experience, they struggled to find a beverage to meet the occasion...

 

Inspired by the unique flavor profile and multi-cultural tradition of plum liqueurs, UME was created with a vision of bringing to market a drink that is an experience in and of itself. 

 

The founders’ relationship was forged from a shared passion for building an inclusive community and sharing joy.

“The World of UME that we are creating is about adventure, open-mindedness, and above all a celebration of our ability to be together - U & ME.”

- Conjured with Love and Magic

Step into the World of UME @drinkume

How to Enjoy

Get Inspired.

Unlock the magic of the purple potion with these otherworldly recipes...  

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